🛠️ Technical SEO Kya Hai? | Full Guide (2025)
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🔍 Introduction:
Technical SEO Kyu Zaroori Hai?
Aapne ek bhot achcha blog likha, images bhi achche hai hain, aur aapka content bhi kaafi valuable hai. Lekin agar aapki website:
Dheere load hoti hai
Mobile par ache se nahi chalti
Google ko structure samajh nahi aata
toh aapke content ka koi fayda nahi.
Technical SEO wahi cheez hai jo aapki website ko Google bots ke liye readable aur fast banata hai — taki aapki ranking improve ho.
🔧 1. Website Speed Optimization
Ye aapki website ki loading speed hoti hai — jitni jaldi page load hota hai, utni hi behtareen user experience aur SEO hota hai.
🛠 Kaise Improve Kare?
Image Compression: Images ko compress karein. Use tools like TinyPNG ya plugin (e.g., WP Smush for WordPress).
Lazy Load: Sirf visible content load karein, baaki scroll karte waqt load ho.
Minify CSS/JS/HTML: Irrelevant spaces & comments ko hata ke files choti karein. Plugins: WP Rocket, Autoptimize.
Fast Hosting Use Karein: Jaise Hostinger SiteGround, A2Hosting ya Cloudways.
📱 2. Mobile-Friendliness
Aksar Log mobile se website open karte hain. Agar aapki site mobile par sahi display nahi hoti, toh Google aapki ranking ko down kar dega.
🛠 Kaise Check Karein?
Use Google tool: Mobile-Friendly Test
Responsive themes ka use karein.
Fonts aur buttons mobile screen ke according adjust hone chahiye.
🧭 3. Website Structure & Navigation
Google ko aapki website ka structure samajhna chahiye — kya kis page se related hai.
🛠 Kaise Optimize Karein?
Use Clear Menu: Navigation simple aur clear ho.
Breadcrumbs Use Karein: Users ko path dikhata hai (Home > Blog > SEO Article).
Internal Linking: Aapke articles ek dusre se link hone chahiye.
🔗 4. XML Sitemap
Sitemap ek file hoti hai jo batati hai ke aapki website me kitne pages hain aur Google unko kaise crawl kare.
🛠 Kaise Banayein?
WordPress: Install Yoast SEO ya Rank Math plugin
Sitemap link:
yourdomain.com/sitemap.xmlSubmit karein Google Search Console me.
(Agar aap GSC {Google Search Console}per detail artical padhna chahte hai to comment zaroor kare)
🤖 5. Robots.txt File
Ye file Google ko batati hai ke website ke kaunse parts crawl karne hain aur kaunse ignore.
🛠 Kaise Set Karein?
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Upload karein root directory me: yourdomain.com/robots.txt
🪄 6. Canonical Tags
Agar aapke paas same content multiple URLs par hai to Google confuse hota hai. Canonical tag use kar ke batate hain kaunsa original page hai.
🛠 Kaise Lagayein?
Example tag (head section me lagta hai):
<link rel="canonical" href="https://www.example.com/original-page/" />
📑 7. Schema Markup (Structured Data)
Schema ek code hota hai jo Google ko batata hai ke aapka content kis cheez ka hai — blog post, recipe, review, FAQ, etc.
🛠 Kaise Use Karein?
Use Google ka Structured Data Markup Helper
WordPress plugins: Rank Math ya Schema Pro
Example:
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Technical SEO Guide",
"author": {
"@type": "Person",
"name": "Iftekhar"
}
}
🧩 8. Broken Links (404 Errors)
Jab koi link kisi aise page par jati hai jo exist nahi karta — usse broken link ya 404 error kehte hain.
🛠 Kaise Fix Karein?
Use tools: Broken Link Checker (plugin), Dead Link Checker
Redirect karein old pages ko new pages par (301 Redirect).
🔁 9. Redirects: 301 vs 302
301 Redirect: Permanent move — SEO power transfer hoti hai.
302 Redirect: Temporary move — SEO value nahi transfer hoti.
🛠 WordPress Me Redirect Kaise Karein?
Use plugin: Redirection
🌐 10. SSL Certificate (HTTPS)
Google secure websites ko prefer karta hai. SSL = Secure Sockets Layer.
Aapki site ka URL “https://” se start hona chahiye.
🛠 Kaise Lagayein?
Hosting panel me jaake “Free SSL” enable karein
Force redirect http to https (via .htaccess ya plugin)
🧼 11. Clean URL Structure
URLs short, clear aur keyword-friendly hone chahiye.
Example:
❌ yoursite.com/page?id=135
✅ yoursite.com/technical-seo-guide
📤 12. Crawl Errors Fix Karna
Google jab aapki site ko crawl nahi kar pata, toh crawl errors aate hain.
🛠 Kaise Check Karein?
Google Search Console > Coverage
Errors jaise “Server Error”, “Not Found”, etc. fix karein
(Google Search Console per jald hi ek artical aane wala hai.)
❓ 13. FAQs Section
Q1: Kya technical SEO bina developer ke kiya ja sakta hai?
Yes, agar aap WordPress use karte ho toh plugins ki madad se aap 90% technical SEO khud kar sakte hain.
Q2: Technical SEO aur On-Page SEO me kya farq hai?
Technical SEO: Website ke backend aur structure se related.
On-Page SEO: Content, headings, keywords se related.
✅ Conclusion
Technical SEO ek foundation hai — bina iske aapka content rank nahi karega. Agar aap chahte hain ke Google aapki website ko samjhe, speed ko pasand kare, aur top ranking de — toh aapko Technical SEO pe serious kaam karna hoga.
Agar aap SEO me Master banna chahte hai to neeche diye gai teeno articale ko zaroor padhna.
