On-Page SEO Kya Hai?

On-Page SEO Kya Hai? Asaan Zabaan Mein Poori Tafseel (Roman Urdu Guide)

Agar aap chahte hain ke aapki website Google ke first page par aaye, aur log aapke blog ya content ko pasand karein, toh sirf likhna kaafi nahi hota. Aapko apni website ko SEO friendly banana padta hai — aur uska pehla step hota hai: On-Page SEO.

Yeh guide asaan, friendly aur engaging style mein likhi gayi hai — taake aap bore na hoon aur seekhne mein maza aaye. Chalain shuru karte hain step-by-step.

1. On-Page SEO Kya Hota Hai?

Yeh har woh kaam hai jo aap apni website ke andar karte hain taake Google aur users dono ko aapka content pasand aaye. Jaise:

• Achhi headings

• Relevant keywords

• Tez loading speed

• Images ka sahi istamaal

Yeh sab cheezein mil kar aapki website ko Google mein rank karne mein madad karti hain.

2. On-Page aur Off-Page SEO Mein Kya Farq Hai?

On-Page SEO matlab:

• Apne page ke andar jo optimization hoti hai.

• Content, headings, keywords, speed, etc.

Off-Page SEO matlab:

• Doosri websites se aane wale backlinks.

• Social media sharing, guest posts waghera.

3. Title Tag Ka Jadoo

Aapka title woh pehla impression hota hai jo Google par dikhta hai.

Tips:

• Title mein keyword hona zaroori hai.

• 60 characters tak rakhein.

• Dilchasp aur clickable ho.

Example: “2025 Ka Best On-Page SEO Guide – Website Rank Karna Ab Aasaan”

4. Meta Description Jo Click Karwaye

Meta description woh chhoti si line hoti hai jo search result mein title ke neeche dikhti hai.

Tips:

• 150-160 characters mein likhein.

• User ko batayein ke andar kya milega.

• CTA dalein: “Seekhiye”, “Click karein”, “Padhain abhi”

5. URL Ko Smart Banayein

URL kaafi simple aur samajhne layak hona chahiye. Keyword wala ho.

Sahi Example: aapkiwebsite.com/on-page-seo-guide

Ghalat Example: aapkiwebsite.com/page?id=7261&random=xyz

6. Headings (H1, H2…) Ka Sahi Istemaal

Har section ke liye sahi heading use karein:

• H1: Page ka main title (sirf ek baar)

• H2: Subheadings

• H3: H2 ke under aane wale points

Yeh Google ko samajhne mein madad karta hai ke aapka content kis bare mein hai.

7. Keywords Kahan Aur Kaise Dalein

Keywords sirf daalna nahi, sahi jagah daalna art hai:

• Page ke start mein

• Title aur headings mein

• ALT text (images ke liye)

• Naturally daalein, zabardasti nahi

8. Tasaveer (Images) Ka SEO

Tasaveer sirf sundarta ke liye nahi hoti — yeh SEO mein bhi madad karti hain:

• Image ka naam keyword-based ho.

• ALT tag likhna na bhoolain.

• File ka size kam karein taake page fast load ho.

9. Apni Website Ko Apne Hi Pages Se Jorain (Internal Linking)

Internal links user ko guide karte hain aur SEO mein boost dete hain.

Example: “Agar aap SEO ke basics seekhna chahte hain toh yeh article zaroor padhiye: [SEO Basics Roman Urdu]”

10. Doosron Ko Bhi Mention Karna (External Links)

Jab aap kisi authentic website ka link dete hain, Google ko lagta hai ke aap credible hain.

• Wikipedia, Moz, Neil Patel jese websites ka link dein.

• Spammy sites se doori banayein.

11. Quality Content Jo Dil Jeet Le

Google smart hai. Sirf keyword bharne se kaam nahi chalega.

Likhein kuch aisa:

• Jo reader ka issue solve kare

• Simple, asaan aur engaging ho

• Short paragraphs, bullet points

• Personal touch ho

12. Mobile Friendly Website – Aaj Ki Zarurat

Logon ka zyada time mobile pe guzarta hai. Agar website mobile friendly nahi, toh user bhi jaayega aur ranking bhi.

Tips:

• Responsive theme use karein

• Mobile speed test tools se check karein

13. Website Tez Chalni Chahiye!

Slow website = User irritate + Google naraz.

Tips:

• Lightweight images

• Caching plugins (agar WordPress use kar rahe ho)

• Fast aur reliable hosting

14. User Experience – Visitor Ka Khayal Rakhna

Achi website woh hoti hai jo user ko asaani se content tak le jaye.

• Simple design

• Clear navigation

• CTA buttons jese: “Read More”, “Contact Us”, “Subscribe”

15. FAQs (Jo Har Banda Poochega)

FAQs ka section Google ke featured snippet mein aane ka chance banata hai.

Q: Kya sirf On-Page SEO se meri site rank karegi? 

Ans: Nahi, lekin yeh first and most important step hai.

Q: Kya keywords baar-baar daalne chahiye? 

Ans: Nahi! Sirf naturally fit hon, warna Google penalty laga sakta hai.

16. Akhri Baat

On-page SEO ek tarah ka basic setup hai jo har website ko chahiye hota hai. Aap jitna achha content likhein, agar usse sahi tarah present nahi karenge, toh Google bhi confuse ho jaata hai.

Toh kya karein?

• Har page ko pyaar se design karein

• Har content ko user aur Google dono ke liye likhein

• SEO sirf technique nahi, ek art hai — aur aap artist ho!

Agar aapko yeh guide helpful lagi ho, toh apne doston ke saath share karein. Aur agar aur topics chahiyein, toh zaroor batayein!

👉 Ab waqt hai is knowledge ko action mein lane ka!

💡 SEO ek safar hai, manzil nahi. Roz kuch naya seekhna, aur usse apni website par apply karna hi success ka raasta hai.